Frequently Asked Questions



Why should I be email marketing?

Email marketing is a quick and easy way to build profitable relationships with your prospects and customers. You’ll experience high conversion rates and increase lifetime value of your customers. Plus, with email, everything is trackable – you can test a variety of offers, products, copy, and more.

What is an SMS autoresponder?

With an SMS autoresponder you can schedule and send text messages to your subscribers immediately or days and even weeks in advance. Set up and plan text message campaigns at your convenience. You can personalize these messages by dynamically inserting their name or other customer subscriber details into the message. This improves response rates and helps you maintain a personal relationship each subscriber on your list.

Is SMS marketing still a valid channel?

Yes! First off, text messages have a 98% open rate – that’s incredible. Secondly, consumers are actively seeking offers from mobile ecommerce retailers in huge numbers. Some of our customers see SMS response rates as high as 45%!

What is the deliverability rate on SMS?

Simply put: Messages you send through LeadsMob will get through to your subscribers. We have not experienced any carriers rejecting our text messages. This means your text messages will arrive at over 99.9% of your subscribers’ cell phones.

What is the open rate on SMS?

Although it is impossible to track true open rates on SMS, many studies have concluded the open rate is approximately 98%. (Compare this with a 10-20% open rate on email)

How many subscribers can I have on my lists?

In all our pricing plans, Intro, Premium, and Enterprise, there is no limit to the amount of subscribers you can have on your SMS and email lists. And there is no limit to how many campaigns you can conduct. See our Pricing page for more details.

Can I schedule my email and SMS bulk messages in advance?

Of course. You have the option of sending your bulk messages, both emails and SMS, instantly or at the day and time of your choosing.

How can I be sure my text messages were delivered?

We use long-codes to send text messages. We have not experienced any carriers rejecting our text messages sent to subscribers. Which means, your text messages will arrive at over 99.9% of your subscribers cell phones.

Does LeadsMob provide me with backend analytics?

Successful ROI based marketing campaigns need detailed metrics. Each campaign and marketing message is tracked and the results are instantly available. We provide a timeline that displays every event (open rates, clicks, conversions) for the lifetime of the customer. You assign a value to each SMS or Email conversion event, and we track and report all the metrics.

How does LeadsMob track my conversions?

When you send your subscribers an SMS or email, it's important to track the result and assign a value. We provide you with a global postback conversion pixel. You can upload this to your website, or give it to an affiliate network if you are promoting WAP offers. When a subscriber converts, the pixel is fired and our platform updates the conversion value in the system.

What anti-spam measures do you take?

Spam, or unsolicited email, is illegal and bad business. At LeadsMob we do not send emails or texts to “purchased” lists. All customers must opt-in to receive text messaging through a clear and conspicious disclaimer.

How can LeadsMob help me track the lifetime value of my customers?

Lifetime Customer Value (LTV) is an incredible metric. It provides you with the most accurate way of knowing what you should pay for a new subscriber. We track the total value of all conversion events of your subscribers from both SMS & Email across multiple campaigns.

I need help with creating a mobile version of my marketing emails to effectively reach all the prospects I’ll be reaching through mobile marketing. Can LeadsMob help?

Yes, we provide templates of mobile emails you can modify to fit your own campaigns. As your prospects are subscribing to your opt-in list over their mobile phones, the majority of them will check their email on their phones as well. For this reason, it's important to ensure all the emails you send to your list are rendered properly on mobile devices.

What type of split testing is available?

LeadsMob can help you split test your text messages and emails. We use A/B split testing. This will help you determine the most profitable marketing message to send to your subscribers.

Can I integrate my own custom software with LeadsMob’s service?

Our mobile marketing API is designed for developers to easily integrate into any service. You can post lead data and grab reports. See our API documentation for a complete list of API features.

What is an email autoresponder?

Send marketing emails to your customers’ mobile devices at your convenience. Set it up once and the campaign runs automatically. We provide a full-featured editing functionality that allows you to send targeted, relevant and well laid out emails to your customers.

What is the deliverability rate on email?

LeadsMob deliverability is as good or better than the best email service providers. Our premium customers receive a dedicated emailing IP address. This IP belongs to your campaigns and will not be used by anyone else on our platform.

Why should I use your email platform? Can I use my own email platform and combine it with my LeadsMob campaigns?

If you already have an email autoresponder (aweber, getresponse, mailchimp, custom form, etc), you can continue using it and still use our platform by posting the records using our API. However, by using both our SMS and email platform, you will have better analytics and insight into your customers.

Why do I need mobile email templates?

There’s nothing worse than trying to read an email or website formatted for a laptop or desktop computer on your mobile device. If you have users subscribing to your opt-in list over their mobile phones, the majority of them will check their email on their phones as well. For this reason, it's important to ensure all the emails you send to your list are rendered properly on mobile devices. There’s no programming or technical knowledge needed. We provide you with mobile email templates that you can modify for your campaigns.

What is Click 2 Call tracking?

With Click 2 Call your customers are able to dial your business phone number simply by clicking on a link with their mobile device. As the mobile industry matures, this will be a major marketing tool. With LeadsMob’s tracking feature, you can send a text message that includes your business phone number. We track how many users called your phone number, and the total time each subscriber spent on the phone.



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